About_Christina2
Christina Ong

Christina Ong

Founder & Master Trainer
B.A., AICI CIM, ACTA

Asia’s visionary image industry trailblazer. One of only 19 AICI Certified Image Masters in the world and the first in Asia. Elegant and sophisticated yet humble and helpful, Christina holds her own in the field of image consultancy, and is highly-regarded as a powerful trainer and charismatic coach. Christina works with top management, senior executives and captains of industry, imparting new competencies even to the experienced, and refining their personal brand for leadership impact. Her clients say that she is an “exceptional trainer, inspiring and committed to impact the results that matter”. As Master Trainer at Imageworks, Christina leads a highly motivated and professional team of adult educators who constantly raises the bar on training excellence. Christina is a sought-after trainer, speaker and subject matter expert, with many feature articles and quotes in local and regional publications, and appearances on national TV and radio. In 2004, she established the Academy of Image Mastery (AIM), Asia’s preeminent image consulting train-the-trainer institute that expands the definition of image education and sets gold standards globally. She has also contributed significantly to the Association of Image Consultants International (AICI), as Founding President of AICI South Asia Singapore Chapter from 2007 to 2009, and VP Education of the AICI International Board of Directors from 2012 to 2014. Christina is recognised as a “true leader in the industry” with several awards to her name, including the prestigious AICI Jane Segerstrom Award. In 2011, she became a Founding Director of the Institute of Image Training and Testing International (IITTI) a non-profit, open-source, educational organisation championing standardised testing and certification of image and etiquette knowledge and skills.

About_Serena
Serena Chan

Serena Chan

Business & Brand Development Director
MBA, AIM CCM, DACE

As a strong advocate for strategic branding and people development, Serena works closely with HR and business leaders across various industries to elevate their brand identity and promote their brand presence, particularly through their people. By virtue of her wealth of experience in sales, marketing, customer service and human resource management accumulated over more than 20 years in business, Serena is able to clearly identify performance gaps and training needs, and design and develop learning and consultancy solutions for personal empowerment and corporate excellence. Working closely with the team of dedicated image consultants and corporate trainers with a quest for excellence, she regularly reviews Imageworks’ training delivery, develops new and enhanced training programs and interactive facilitation techniques, and contextualises courseware to meet client needs. Through her active engagement in continuing education and training, she has also established herself as a knowledge source in learning and development. Prior to joining Imageworks, Serena led the brand consultancy team at FT Consulting and was General Manager of SPH Magazines.

About_Cindy
Cindy Tien

Cindy Tien

Senior Consultant & Corporate Trainer
B.A., AIM CIC, ACTA, CBCC

Cindy believes that every person is unique and beautiful. She takes pride in helping each individual attain confidence through improved grooming, style and communication skills. With more than 10 years of corporate and strategic sales experience in the advertising, financial and travel industries, Cindy interacts well with people across all levels, understands corporate needs, and is able to deliver effective image training and consultancy solutions that meet client needs. Prior to her corporate career, Cindy travelled the world with Singapore Airlines as a flight attendant for 6 years, during which she acquired an appreciation for high standards in personal grooming and customer service, leading her to win the “most well-groomed award” at SIA. Since graduating from the Academy of Image Mastery (AIM), Cindy has continued to hone her skills by attending further courses in Style Coaching and Etiquette Proficiency. As an outstanding alumna of AIM, she was offered the post of Academy Manager in 2014, extending her talent and experience to mentor and support aspiring image consultants in Asia. Cindy also contributes to the image industry actively through AICI Singapore Chapter, organising educational and networking activities for the advancement of image consultants, both locally and regionally.

About_Jenny
Jenny Lie

Jenny Lie

Senior Consultant & Corporate Trainer
B.Acc., AICI CIC, ACTA

An intrinsically creative person, Jenny combines an influencing style of communication and strategic thinking that has earned her the respect across all levels of leadership throughout her 15-year career. Trained as an accountant, Jenny started with the government service and went on to develop her career in investment analysis, strategy planning, business development, stakeholder engagement and strategic communications. She comes across as a highly articulate trainer who provides her participants with fresh insight to real-life issues based on her wealth of experience as a leader and mentor. Highly intuitive, Jenny has often been commended for her ability to translate training concepts into simple, yet practical solutions for transformational change. Her business sense is strongly evident in the way she aligns her facilitation style to business outcomes, and is well augmented by her appreciation of international working cultures. Despite this, she remains down-to-earth and derives personal satisfaction from helping others become confident, self-assured individuals. Jenny is also a family advocate and in her free time, teaches and facilitates family and marriage preparation classes. She believes in a yearly adventure or two that enables her as a coach to stretch her own personal limits. Clients applaud Jenny for her exceptional dedication to service, ensuring that every individual comprehends and experiences image insights and results personally and professionally.

About_Pei
Su Pei Lin

Su Pei Lin

Senior Consultant & Corporate Trainer
B.Eng. (Hons), AICI CIC, ACTA

Pei Lin’s forte is to distill key image concepts and present them in a practical and structured manner for her corporate and private clients. She empowers individuals with practical skills in colour, style, makeup and wardrobe management, to help them look and feel their best. She is also an experienced facilitator in etiquette, protocol, customer service and networking essentials, equipping individuals with important insights to establish professional presence. As a trainer, she is motivating and practical, and appeals to the novice as well as more experienced learners. Her training clients appreciate her strong understanding of the challenges of today’s competitive corporate environment and how she transforms knowledge into action. Prior to her image consulting career, Pei Lin gained valuable management experience in civil service at the Public Utilities Board (PUB), including extensive planning, implementation, customer service and public relations. She was instrumental in bringing to completion Singapore’s first reservoir in the city, the Marina Barrage, a massive 3-year project which won several international awards

About_Vanessa
Vanessa San

Vanessa San

Senior Consultant & Corporate Trainer
D.Psych, AICI CIC, ACTA

Vanessa firmly advocates the integration of inner and outer image for wellness and confidence. She has worked as a Psychologist at public hospitals and in private practice since 2004. More recently, Vanessa managed the operations of an employee assistance and benefits company, providing multinational corporations with counseling and wellness services. Vanessa’s early interests led her to pursue a Degree in Business and Doctorate in Psychology. Through her clinical and corporate consulting experiences, she recognized the importance of image, etiquette, and personal branding in bringing individuals to the next level of their personal growth. With her in-depth understanding of human psychology and her image consulting skills and passion, Vanessa supports individuals in building their confidence, personal transformation and professional success. To further augment her image and psychological practice, Vanessa is currently enrolled in postgraduate studies in career coaching, and will be embarking on the MBTI certification soon to spearhead the integration of a personality profiling tool with Imageworks’ personal branding module.

About_Rae
Rae Png

Rae Png

Associate Trainer
B.B.M, AIM IA Dip

Rae has more than 9 years of service and sales experience in adult learning and development, corporate training solutions, data management and service excellence. Rae is an enthusiastic personal development advocate with a keen interest in beauty, fitness and healthy living. She holds a Business Management degree and further pursued personal interests to attain an image consultancy diploma from the Academy of Image Mastery. Rae is a stylish dresser, gifted makeup artist and encouraging mentor, which makes her an approachable trainer whom partictipants have enjoyed learning from. With a relatively disciplined and determined perspective of how life should be lived, Rae has an appreciation for the fine arts and is a firm believer of healthy living attainable through fitness and good dietary habits. Apart from facilitating training programs at Imageworks, Rae also joined the Academy of Image Mastery recently as an Academy Manager, inspiring fellow aspiring image consultants in their journery towards personal branding mastery.